Publication date: 19.08.2024
Rules of e-commerce in Poland for Ukrainian business
E-commerce has become an integral part of modern business, and many Ukrainian entrepreneurs are considering entering the Polish market. However, doing e-commerce in Poland has its own peculiarities and rules that must be taken into account for successful business development.
Business registration in Poland
Before you start e-commerce in Poland, you need to register your business properly. This is the first and most important step for legal business activity.
The main forms of doing business in Poland:
- Individual entrepreneurial activity
- Limited liability company (Sp. z o.o.)
- Joint stock company (S.A.)
- Representative office of a foreign company
To choose the best form of doing business, we recommend using the service of legal analysis of a situation. A qualified lawyer will help you evaluate all the advantages and disadvantages of each form, taking into account the specifics of your business.
Requirements for an online store in Poland
Polish law establishes certain requirements for online stores that must be met in order to legally conduct business.
Basic requirements for an online store:
- Full information about the seller
- Clear description of goods and services
- Transparent information about prices and delivery terms
- Return policy and complaints policy
- Protection of personal data of customers
To ensure that your online store complies with all the requirements of Polish law, we recommend using the service of legal analysis of the documents. This will help you avoid possible problems with regulatory authorities in the future.
Taxation of e-commerce in Poland
Understanding the Polish tax system is critical to running a successful business. E-commerce has its own peculiarities of taxation.
Question
What are the main taxes that an online store in Poland has to pay?
Answer
An online store in Poland is obliged to pay value added tax (VAT), the rate of which is 23% for most goods and services. In addition, depending on the form of business, corporate income tax (CIT) or personal income tax (PIT) is paid. Social contributions and other local taxes should also be taken into account. For a detailed understanding of tax obligations, it is recommended to seek the advice of an attorney specializing in Polish tax law.
Proper planning of your tax strategy can have a significant impact on the financial efficiency of your online business. Therefore, it is worth considering the possibility of obtaining a legal opinion of a lawyer on optimizing the tax burden.
Consumer protection in online commerce
Polish law pays considerable attention to consumer protection, especially in the field of e-commerce. Understanding these rules will help to avoid conflicts with clients and regulatory authorities.
Key aspects of consumer protection:
- The right to return goods within 14 days
- Full information about the product and terms of sale
- Warranty obligations of the seller
- Protection of personal data of customers
- Prohibition of unfair advertising
To ensure that your business meets all the requirements of consumer protection, we recommend using the service of legal analysis of the documents, including terms of sale and privacy policy.
Logistics and delivery of goods
Organizing efficient logistics and delivery of goods is an important aspect of successful e-commerce in Poland.
Selection of reliable logistics partners
Optimization of warehousing processes
Ensuring fast and high-quality delivery
Taking into account the peculiarities of international delivery
To develop an effective logistics strategy, it is recommended to apply for a legal analysis of a situation. An expert will help you evaluate different options and choose the most suitable one for your business.
Marketing and advertising in the Polish online space
Effective marketing is a key factor in the success of e-commerce. However, it is important to take into account the peculiarities of the Polish market and legal restrictions.
The main aspects of marketing in Poland:
- Adaptation of content to the Polish audience
- Use of local advertising platforms
- Compliance with the rules of advertising in social media
- Consideration of restrictions on advertising mailing lists
In order to develop an effective and legal marketing strategy, it is recommended to consult a lawyer experienced in Polish advertising law.
Protection of intellectual property
Protecting intellectual property is an important aspect of running an online business, especially if you work with unique products or brands.
Question
How can I protect my brand and products from counterfeiting in Poland?
Answer
To protect your brand and products from counterfeiting in Poland, it is important to register your trademark with the Polish Patent Office. This will give you legal grounds to fight against infringers. In addition, it is recommended to use technical means of protection, such as holograms or unique codes on goods. It is also important to monitor the market for counterfeits and respond promptly to violations. To develop a comprehensive strategy for the protection of intellectual property, it is recommended to seek a legal opinion of a lawyer specializing in intellectual property issues in Poland.
Timely protection of intellectual property can prevent significant financial losses in the future. The service of a lawyer in Poland can be useful for solving complex issues related to the protection of your brand in the Polish market.
Dispute resolution and legal protection
In the process of conducting online commerce, various disputes with customers, partners or regulatory authorities may arise. It is important to know your rights and legal remedies.
The main aspects of dispute resolution:
- Pre-trial settlement of conflicts
- Mediation and arbitration
- Judicial protection of rights
- Interaction with regulatory authorities
To effectively resolve disputes and protect your interests, it is recommended to use the online lawyer service. This will allow you to quickly receive qualified legal consultation in case of problematic situations.
E-commerce in Poland opens up great opportunities for Ukrainian businesses, but requires careful compliance with local legislation and consideration of market specifics. Ignoring legal aspects can lead to serious problems, including fines, blocking of activities, or even criminal liability. Therefore, it is crucial to take a responsible approach to organizing e-commerce in Poland and seek professional legal consultation at every stage. Legal Marketplace CONSULTANT offers a wide range of services, including the online lawyer service - verification of documents by a lawyer, legal opinion of an advocate and the legal analysis service - document analysis, legal opinion from a lawyer , which will help you get qualified assistance at any time. Don't risk your business - turn to professionals who will help you successfully conduct e-commerce in Poland, complying with all legal requirements and maximizing your opportunities in the new market.
